In response to this global surge in smartphone usage, businesses are recognizing the immense potential of mobile apps to reach and engage this vast audience. As a result, entrepreneurs and enterprises are increasingly seeking the expertise of an android app development company to harness the power of the Android platform and create innovative applications that cater to the diverse needs of this expansive user base. The demand for specialized skills and insights from an android app development company is now more crucial than ever in navigating the dynamic landscape of mobile technology.
In the fast-evolving landscape of mobile applications, businesses are increasingly recognizing the need for tailored solutions to harness the full potential of smartphones. The demand for custom development software is rising, as companies seek to leverage the 360-degree flexibility offered by these devices. From facilitating seamless bank transactions to creating immersive user experiences in gaming and beyond, custom development software is becoming instrumental in unlocking the myriad possibilities inherent in the ubiquitous five-ounce piece of plastic and glass.
Understanding app development cost is paramount in ensuring a strategic investment for businesses aiming to tap into the lucrative $284 billion mobile commerce market in the USA by 2024. Without a comprehensive grasp of app development cost, businesses risk rendering their growth strategies obsolete, hindering their ability to reach and expand their customer base in the ever-evolving digital landscape. Therefore, assessing the financial implications of app development is crucial for staying competitive and relevant in the rapidly advancing world of mobile technology.
Benefits of Investing in a Mobile App in 2024
If you are yet unconvinced about the upsides of mobile app development, read this article. We analyze the potential advantages from every angle.
- The net has gone mobile
There is no denying how people access the internet. Google has stated that more than half of all search queries are from a smart device.
If a user wants to find a restaurant nearby, the quick and easy way to find out is in the palm of his hand.
A mobile-centric presence (backed up by a website) is the way forward for all businesses, big or small, in the digital economy.
A customer no longer has the time or inclination to fire up their laptop, launch a browser, enter a search term, scroll your website and find what they are looking for. Accessing your competitor’s app would take a few seconds.
Unless you have a presence in this brave new world, you are surely losing out.
- Tool for branding
There is no denying that there is an initial investment into an app made by the best app development company.
But look at what dipping your toe into app development services gets you.
You have an unavoidable presence in screen real estate. Your logo is going to be seen hundreds of times a day when the user scrolls back and forth to Instagram or Facebook.
Every time their finger slides past your app icon, there is an ever-present subliminal notification about your business.
Is there any other way that you could remind a customer about your business a hundred times a day without getting blocked for spam?
And when the requirement for your product happens, you are the automatic choice for the first query because your presence is so firmly imprinted in their mind.
This is why ecommerce stores prefer customers to buy from an app instead of a website. Even the trillion-dollar behemoth Amazon offers app-only discounts to plant an icon a few inches from your face.
- Anytime access
If you send a customer a marketing email offering a fat discount, you have to wait.
First of all, very few customers submit their real email address to ecommerce companies. And those who do usually have 1461 unread emails in their inbox!
Email advertising demands tireless efforts, for results that are not nearly as exciting.
An app, on the other hand, allows you to send push notifications – the tiny messages that show up as a silent icon in the notification area.
Sooner or later, the user would swipe down the notification shade to read a text message and, in the process, have to view all the pending push messages.
Of course, your message would be dismissed with a swipe along with pesky rebate offers from Lyft and free brokerage from Robinhood, but the customer has noticed it.
Sooner or later, they will read one of the offers you send and cash in on it.
- Provide secure payment options
One scary aspect of ecommerce is stolen card information and identity theft. Customers prefer a safe buying environment.
In the past few years, several new payment options have emerged in the mobile app development space.
QR code-based payments have exploded in popularity. It is simple to scan a square black and white pattern and make the payment. The process of pointing a camera at the pattern is by far safer and more comfortable than handing over a credit card.
Moreover, most mobile phones support NFC payment options. The payment is made by touching the phone to the point of sale device and exchanging payment info wirelessly.
The future of contactless payments is limitless. But you need an app to cash in on this new wave of innovations.
By giving customers a secure and seamless way to pay through mobile apps, you ensure that they trust your business. There is no fear of credit card numbers being stolen by spyware lurking in the browser.
- Access to data
With an app, you have ready access to a wealth of data. Of course, you cannot share the information you have obtained or use it in an illegal way that breaches the privacy policy.
What can an app read? The phone number, make and model of a device, operating system, storage data, contacts list, user name. The app can also request access to the camera and GPS.
None of it is illegal, and the app asks permission beforehand (during install).
Of course, the user can turn off most of these permissions, but few understand the process involved.
This allows you to map your typical customer persona and develop business strategies that are more pinpointed. That means less wastage and accurate market research.
When mated to social media data, it is an especially useful tool. Imagine the advantage of being able to have an honest insight into the customer’s mind and decision making process at all times.
- 24×7 Customer support
If you were to ask me, I would say this is the biggest plus for launching an app. Customer support is not only about listening to complaints. It is also answering queries that a client might have in a timely manner and two-way communication that every business desires.
With an app, there is no need for a customer to call your toll free number or send a direct message through WhatsApp or Facebook.
The entire CRM mechanism is integrated by your app development company.
Your employees are updated as soon as someone has a query. The widespread use of chatbots means that most apps can automate response throughout the day (and night).
The immediate business response is the first step to more sales. He who answers first wins the game. An app has made it a seamless and pain-free experience to have a conversation with your clients and get to know them.
- In-app advertisement
An app has great potential as a revenue stream. A business is always on the lookout for secondary income streams, and an app could act as a handy solution.
You could advertise on your app and earn handsome returns. These advertisements could be placed unobtrusively either as a banner or a short 15-second video clip.
At the very least, the app would pay for its development and be a revenue-neutral aspect of your business.
Monetizing is gaining traction, and users no longer have an objection to app-based advertising.
Google has plunged into the mobile advertising platform business with AdMob (the mobile version of AdSense) and lent it a whole lot of respectability.
Invest In Mobile App Development Now
The quest is to be a trendsetter. The moment you are a follower, there is no first-mover advantage.
An app is no longer a luxury that few huge brands can afford. It is quite easy to put together an app and market it on social media.
From real-time data to customer service – I have touched upon every benefit that a mobile app brings.
What I have not written about is your image.
An app delivers your brand as a technology-driven business. Sales get a huge boost. You are no longer viewed as someone who is obsolete but as a thought leader in your sphere.
There is significant prestige that comes with having a sleek app on offer, and it could be yours for a very affordable investment.
