In order to find the best digital marketing agency, first, we need to understand what is digital marketing, will digital marketing benefit your business and answer the question how do I get more leads for my business? which should be the purpose of any marketing.

Digital Marketing Agency

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called micro-moments and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

SEO Services

Search engine optimization, most commonly abbreviated to SEO, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products. Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use to look for them in Google.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the near me phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding near me to their search query i.e. SEO Company near me. These customers are looking to buy and buy from a local service or product supplier.

Pay Per Click

Pay Per Click often referred to as Google Advertising or online advertising is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the research phase of making a purchase or targeted at the buying keywords when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click.

Social Media Marketing

Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often. Facebook is excellent at raising awareness during the customers research stage, reminding them of your services or products during the consideration stage and putting your specific products in front of potential customers at the buying stage.

Reputation Management

When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.