Each year, more professionals and corporate executives become authors for the publicity and notoriety that comes from a book marketing and PR campaign. There are few ways to generate publicity as quickly and naturally as writing a book. It's an excellent business promotion vehicle and adds to your stature in your field. If you're considering joining the trend, there are some things to consider before writing a book on a business of self-help topic. If you want to sell books in addition to the personal publicity, make sure you think through your plan, so it's a sound one. There is a lot of competition in book sales.

Don't be deterred by the talk of competition but let it motivate you to do an excellent job. When planning a book, the first thing is to decide what you want to say. It might sound obvious, but without an interesting angle on your topic, you'll fall short. In the beginning, try to distill your idea into two or three concise sentences. They're the things you would tell someone when explaining to them you're writing a book. Once you've decided what to say, the next thing is to be clear about what you offer readers on the topic. Most people read books to learn or improve their lives, and you need to deliver on those promises.

Your book needs to be different from others published in the same genre to do well. You need to be clear about what your book provides that others don't and make it clear to target readers. They have many other choices, and you need to convince them you're offering the most. Books published today commonly have more than one target audience, and you need to identify them and write your content to serve their needs – and spark their interest. Many writers have an ideal reader in mind and write their books to reach that reader. It helps you focus on the content and keep it consistent. 

Knowing that your book will be sold alongside others, whether online or in a bookstore, you need to consider what your target audience is reading already. It tells you a lot about their interest, and you can also see what was offered that they bought into by purchasing a book. You'll want to find fresh and unique angles that would extend what they're already reading about or expand the discussion on the topic. You'll need to decide on your strengths and point of view and make sure they come through in the book's content. An editor can help you before publication, but you need to develop it initially.