Signage Market by 2031: Sustainable Materials and Eco-Friendly Signage Solutions

The global signage market is on a trajectory to experience a remarkable Compound Annual Growth Rate (CAGR) of 6.3% from 2022 to 2032. This growth is expected to culminate in a total market valuation of US$ 63.3 billion by the year 2031.

Over the past decade, the advertising industry has experienced a significant shift towards digital modes of advertisement, driven by intense competition in the retail sector. The United States, for instance, saw a surge in retail sales, with an estimated US$ 1,477 billion in the fourth quarter of 2020, prompting increased demand for comprehensive product information and short-term promotional signage. Interactive digital signage adoption is also on the rise, offering cost-effective marketing solutions with dynamic content options.

Get our Sample Report to discover how recent industry developments, like: https://www.futuremarketinsights.com/reports/sample/rep-gb-13113

In the Asia-Pacific region, China is emerging as a fast-growing printing market, with a focus on publication printing, digital printing, package printing, and green printing. Large printing companies are investing in signage for corporate marketing and interior applications. Outdoor digital advertising is gaining traction in the UK, replacing traditional signage to reach a wide audience cost-effectively and enhance brand awareness.

India’s extensive road network and government initiatives are boosting the demand for directional and safety signages. Japanese electronics manufacturers are turning to digital signages to offset declining TV demand, seeking contracts globally and domestically. LCD panels are in high demand, replacing traditional advertising methods with their high-quality displays and user-friendly features, supporting pre-programmed content in various forms, including audio, video, and photos.

Key Takeaways of Signage Market Study

Rising at 6.4% CAGR between 2021 and 2031, signage market will grow in response to expansion of the retail sector
Presence of a high number of supermarkets and hypermarket makes the U.S. dominant. It is expected to account for over 85% of sales in North America
Focus on outdoor digital advertising will drive the U.K. market at 2% y-o-y growth in 2021
Expansion of the retail sector will position India as a key market for signage sales within South Asia
China’s bustling retail sector will catapult it as a chief signage market within East Asia

Who is Winning?

FASTSIGNS International. Inc.,
Signarama,
Walton Signage Corporation,
R.R. Donnelley Sons Company,
Impact Signs Inc.,
Back Bay Sign Company,
Pearce Signs Group,
Sovereign Signs (Strata Holdings Limited),
HNS Signs Ltd,
Allsigns International Ltd,
Harrisons Signs Limited,
Benson Signs Ltd.,
Lavastar Signs Ltd,
National Signs Ltd,
Signs Express Ltd,
Dlinexsign Ltd and
One Digital Signage Ltd.

Competitive Landscape

Companies operating in the signage market are a part of highly fragmented market landscape where multiple domestic players exist in the market. Rising demand for marketing solutions with technological advancement across the emerging economies has led to business expansion. Improvised product development and advanced display technologies are commonly adopted strategies by the players in the signage market.

The companies are inclined towards providing green solutions to their customers.

Signs Express Ltd offers an environmental advantage to its customers by switching to 100% recyclable PVC-free polypropylene board for all temporary construction site signs.

Request Customization: https://www.futuremarketinsights.com/customization-available/rep-gb-13113

The Evolution of Signage: From Traditional to Digital

Signage has come a long way from its traditional roots. While classic options like banners, billboards, and posters still hold their charm, the advent of digital signage has added a new dimension to the market. Digital displays, interactive kiosks, and LED signs provide businesses with dynamic platforms to engage their audience in real-time.

“Marketers are keenly focusing on investing on advertisement to grab customers’ attention which is a challenging task. Digital signage have the potential to overcome the challenges associated with conventional advertising. A major trend observed recently is replacement of conventional signage with digital signage at multiple locations.” says an FMI analyst.

Key Segments Covered In Signage Industry Research

Product Type: