Why Market Research Firms Are Using Account-Based Marketing Platforms

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Why Market Research Firms Are Using Account-Based Marketing Platforms

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WINsights 23 Oct 2023

Precision is the main benefit of account-based marketing (ABM) platforms for market research businesses.

Market research companies are at the forefront of providing businesses with thorough insights in a time when data drives decision-making. These companies can establish strategies, impact the product development process, and run marketing campaigns — however, the methods and instruments used by organizations conducting market research change along with the industry. Check out our LinkedIn page.

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