Account-based marketing, or ABM, is a B2B strategy, and it has gained immense popularity over time. This marketing strategy by B2B Businesses or Vendors bridges the gaps between sales and marketing departments and helps businesses to focus their efforts on developing customized B2B Buyer/Customer experiences. Thus, resulting into greater customer acquisition rate. With account-based marketing techniques, the marketers and salespeople collaborate professionally and strategize the account-based experiences for revenue growth.
