Facebook login didn’t open an actual store in Ballard, but it did take over the windows at what used to be a Patagonia retail location. That shopafter four years and has been vacant ever since on a street that is home to a wide variety of retail. Some businesses have stayed closed since the pandemic and some new ones have moved in.

In a discussing the “Good Ideas Deserve To Be Found” initiative, Facebook said at the time that it was critical to spotlight small businesses because many are “facing the greatest challenge of their lifetimes, with 47% saying they might not survive the next six months.” Facebook called personalized advertising and digital marketing a lifeline.

The highlighted businesses at the Ballard display, which didn’t have to pay for the placement, included such names as Radmor Golf, The Seattle Barkery, Kornerpocket Billiardz, Wunderground, and Mylle — makers of “the most beautiful inflatable pools in the world.”