As per the analysis report by MRFR, the global market for beauty drinks is projected to acquire a market value of USD 5.32 billion by 2027. The report further predicts the market to thrive at a healthy CAGR of over 8.10% during the assessment era.
People plan and adopt a healthy lifestyle by reducing or eliminating junk food and unhealthy drinks from their diet plan and opting for healthy food and drinks. In one such attempt, they select beauty drinks to regain natural beauty and preserve their skin from the inside out. The global beauty drinks market has registered enormous growth in the last few years. The market's growth is mainly attributed to the growing health-consciousness among consumers worldwide. Furthermore, factors such as advancement in technology better data management and rise in demand for anti-aging products are also projected to influence the market's growth over the coming years positively. However, people's misperception about beauty drinks is anticipated to impede the market's growth.
Segment Analysis
The global beauty drinks market has been fragmented into various segments based on ingredient type, distribution channel, function type, and region.
Based on ingredient type, the global market for beauty drinks is split into fruit extracts, protein or collagen, minerals, vitamins, and others
The beauty drinks market is divided into vitality, anti-aging, radiance, detoxicating, and others based on function type.
The beauty drinks market is split into non-store-based and store-based by distribution channel.
What are the key factors driving the beauty drinks industry?
Increase in health-conscious consumers and multiple health benefits are the key factors driving the beauty drinks market.
Regional Analysis
The global beauty drinks market is analyzed across several major regions such as North America, Latin America, Asia-Pacific, Europe, and the Middle East Africa.
As per the MRFR beauty drinks market analysis report, the European region is anticipated to secure the top position in the global beauty drinks market over the assessment era. The major aspect causing an upsurge in the regional market's growth is the growing awareness of these products. Furthermore, factors such as high middle-class and growing geriatric populations are also projected to positively impact the regional market's growth over the assessment era.
The beauty drinks market for the Asia-Pacific region is anticipated to register the highest growth rate over the coming years. the growth of the regional market is mainly attributed to the fact that the region has the largest young population across the globe. In addition, rapid economic growth coupled with increased per capita income is also likely to fuel the regional market's growth over the coming years.
Competitive Analysis
The global market for beauty drinks is known for its strong competitive ground. The leading market players adopt several growth policies such as innovations, mergers, and acquisitions to strengthen their market position. The players worldwide are investing heavily in research development activities to launch innovative products. With numerous upcoming market trends and the growing influence of social media platforms, the market is witnessing a notable rise in the number of new entrants. The global beauty drinks market has leading players such as Kordel's La Beauté (Malaysia), Shiseido Co. Ltd (Japan), Kino Biotech (Singapore), Sappe Public Company Limited (Thailand), Asterism Healthcare plus, Inc. (US), Juice Generation (France), Vital Proteins LLC (US), Vemma Nutrition Company (US), Bella Berry (UK), AMC Grupo Alimentación Fresco y Zumos, The Coca-Cola Company (US), Nutrawise Corporation (US), Hangzhou Nutrition Biotechnology Co., Ltd. (China), Groupon Inc. (US), Lacka Foods Limited (UK), and several others.
Recent Developments
- March 2022- Curius, a leading beverage producer, has announced its launch with the promise of bringing a "fashion-like perspective" to drinks brand-building and three latest product launches in 2022. Curius collaborates with Alexander Curiger, founder of Drinks, Switzerland's leading beverage distributor, marketer Juan Carlos Maroto Jara, and Mats Olsson, who draws on 15 years of commercial experience at premium beauty brands.
- April 2022- A plant-based nutrition brand, Plix, is requesting people to #SwapYourFizz at the forefront of World Health Day (April 7). With this campaign, Plix targets to spread awareness regarding the harms of consuming sodas and the healthy options offered by the brand.
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