The global balconette bra market size was USD 2.12 Billion in 2021 and is expected to register a revenue CAGR of 7.6% over the forecast period, according to the latest report by Reports and Data. Increasing awareness regarding breast health leading to high demand for better breast support and uplifted shape while also looking appealing is one of the primary factors driving the balconette bra market revenue growth.
The balconette bra is considered to be a wardrobe essential for every woman as it provides excellent support and can be worn by women with heavy breasts. Less coverage of breasts enables women to wear trendy clothing such as low-cut, backless, and off-shoulder dresses without worrying about visible straps. Cups in such bras are not as large as those in the full coverage bra, but it still offers a substantial amount of coverage. Additionally, balconettes with multi-way interchangeable straps allow more usability with broader choices of dress. Major lingerie and clothing brands are launching new lingerie collections with various appealing designs as well as versatility to meet changing women’s requirements.
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Market Dynamics:
The global Balconette Bra market is rapidly gaining traction over the recent years and is expected to register robust revenue growth throughout the forecast period of 2021 and 2028. The consumer goods sector is rapidly growing due to factors such as paradigm shift in consumer preferences, rising demand for convenience and ongoing COVID-19 pandemic. Rapid revenue growth is attributed to factors such as rising disposable income, improvements in standard of living, and increasing preference for organic food and plant based food products. Moreover, rising health conscious population, increasing preference for online shopping and doorstep deliveries and growing inclination of veganism in several countries across the globe and increasing focus on developing novel products to cater to consumer demand are other factors expected to support market growth going ahead.
Competitive Landscape:
The research report offers details about leading companies in the global Balconette Bra market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.
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Major Companies:
- Jockey,
- Calida Group,
- Marks and Spencer,
- Triumph Group,
- Chantelle Group,
- Hanesbrands Inc.,
- PVH Corp.,
- Victoria’s Secret,
- Thirdlove,
- Market Segmentation:
The report also sheds light on the market segmentation based on type, application and region:
By Type Outlook
- Padded balconette bra
- Non-padded balconette bra
- Others
By Distribution Channel Outlook
- Hypermarkets
- Supermarkets
- Convenience stores
- Online retail
By Material Outlook
- Cotton
- Satin
- Chiffon
- Silk
- Others
Balconette Bra Market Segmentation based on Regions
North America
- S.
- Canada
- Mexico
- Europe
- Germany
- K.
- France
- Italy
- Spain
- Benelux
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East Africa
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