Rewiring GTM strategy with Customer Success
GTM ensures you get to the right customers, but now revamp it to deliver delightful experiences; so your customers come back for more. Your company is focusing on a new product, new customer segment, or entering a new market altogether; GTM is the key. This article will elucidate the role customer success plays in your GTM strategy. Now, let’s read. A Go to Market plan helps you reach out to and engage your ICP and convert them with ease. But the landscape is shifting, and there’s something foundational driving this change- customer success.
The Scaffold - Your team should support customers, keeping their needs at the top of the priority list. Start with the product you’re promoting, where the customers can get stuck using the product, what are the common challenges and pain points, and more questions that will ensure the launch pans out well. Launching a new product or expanding into new markets requires a lot of investment- both in terms of money and effort.
The Purpose - You don’t want to baffle your customers with your actions. A GTM plan is specific; it answers all the questions your audience may have about the product/brand launch. When you understand your customer, everything becomes streamlined in terms of planning and execution. B2B has long been about account management. Now it’s becoming more about the customer. Customer success is the new competitive advantage.
Touchpoints - It makes sense to optimize the touchpoints that serve as unique brand interactions to enhance customer satisfaction. You can easily integrate them into the operational flow, but it misses the bigger picture. You need to look at your GTM strategy from the customer’s perspective. Wear their shoes and look at the world from their eyes. Touchpoints have their significance, but it’s the overall journey that matters more.
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