MarTech Interview with Paul Brenner on Location Targeting
An AOOH solution provides several unique benefits and acts as a touchpoint along the buyer’s journey. But is it the future of retail? In an Martech interview on Location Targeting the importance of location targeting comes down to the point of sale. Customers hearing ads while shopping in-store have immediate access to the brand’s products.
The same principle applies to other out-of-home channels like radio or billboards. But when you have a captive audience shopping in-store, location targeting helps ensure the message reaches the consumer at the point of purchase. We’ve also optimized our software to help brands align their seasonal promotions or location-based discounts with each store.
They achieve this connection through location-based audio out-of-home (AOOH) advertising — sharing brand messaging via in-store speakers in retailers such as grocers and c-stores. Our targeted ads play in over 6,000 retail locations nationwide, allowing brands to customize in-store promotions by each location, demographic, daypart and campaign journey.
About Paul Brenner - With more than 25 years of experience in media entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio.
About Vibenomics - Vibenomics is a location-based Audio Out-of-Home advertising and experience company that powers audio in-store for retailers, giving brands the ability to talk to shoppers directly, at the point of purchase. Through its strong retail partnerships, Vibenomics is able to provide unique sales insights and performance data, customized to each campaign’s needs.
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