How did this new insurance/tech firm come up with the name the stadium? Perhaps it was good, old fashioned nepotism. In the write up from the Pittsburgh Gazette we start to discover that the connection between Acrisure with the Steelers is much more than the purchase of naming rights."Two years ago, Acrisure acquired the insurance practice of the artificial intelligence firm Tulco LLC who's president and chairman are Mr. Tull. Tulco was a major majority shareholder of Acrisure in the course of that deal, as per a statement released that day.

The Mr. Tull, a billionaire film producer, also has an equity stake in Steelers." So, Thomas Tull had a company called Tulco that he later sold to Acrisure and made him a shareholder in Acrisure. Tull is also a partial owner of the Steelers. So when Acrisure pay an amount to the Steelers, Tull is kind of paying himself. This doesn't appear suspicious at all. Maybe it's normal and I'm just completely confused. I'll admit it. In fairness, I've been pretty confused regarding this since I read this paragraph on Acrisure's site about their benefits for customers.

"Acrisure enhances human intelligence by using AI-powered technology. Our intelligence-driven approach enhances client outcomes and speeds up decision-making across areas like insurance and reinsurance, real estate services, cyber services and wealth and asset management. The result: better customer experience, faster decisions and more customized solutions."

I'm sure we'll get to know more about Acrisure as this progresses and the company comes into the spotlight more. Perhaps we aren't? Perhaps we'll learn that their diversification techniques utilizing AI-generated beta testing of fiduciary algorithms for retention and asset growth analysis are bogus. I just made up every aspect of that last sentence, and yet you believed at first that it came directly from Acrisure I'm sure it.