Market Overview
Fruit beer is a fruit flavored craft beer (an alcoholic beverage) containing fruits as a flavoring agent or additive. The market is majorly driven by the substantial investments made into RD activities to bring more novelties in the product in terms of flavor, taste attractive packaging. The unique taste of fruit beer makes it one of the most popular beverages among consumers which in turn, are supporting the market to flourish on the global platform.
Acknowledging the increasing demand, the market is witnessing currently, Market Research Future (MRFR) in its recently published study report asserts that the global fruit beer market will witness exponential accruals registering a healthy CAGR during the review period (2017 – 2023).
Factors substantiating the market growth include the increasing popularity of craft beers among youngsters and rising number of places serving these fruity beverages. Improving economic conditions are providing impetus to the market growth, increasing consumers’ purchasing power that allows consumers to spend more on their preferred beverages. Furthermore, the relaxation in the regulations pertaining to the production of fruit beers acts as a key driving force behind the market growth.
On the other hand, factors such as the availability of various counterfeited, low-cost products floating in the market are expected to obstruct the market growth over the review period. Also, skepticism among consumers towards the claimed health benefits of fruit beers led by the ongoing debates on its benefits side effects negatively impacts the market growth.
Additionally, distribution channels are playing a vital role in the fostering the market growth to a great deal. The market penetration of the large format retail including supermarkets and hypermarkets, along with the online shopping feature, drives the market growth, especially in the developing countries. The burgeoning food and beverage industry is impacting the market growth positively.
While this large format - retail offers the convenience of competitive prices, the online channels provide the convenience of purchasing in comparison with the other types of retail. The modern retail, whereas, benefits the price-sensitive consumer as well as consumers having less or no time for shopping. Also, the increasing disposable income is encouraging the consumers to opt for a bulk purchase of groceries, including fruit beer at supermarkets and hypermarkets.
Global Fruit Beer Market –Competitive Analysis
The global Fruit Beer market demand appears to be fiercely competitive and fragmented with many well-established players having the global presence. Brand reinforcement, mergers acquisitions, and innovation remain the popular trends for the key players in the market.
Key Players:
Some of the eminent leaders of the market include New Belgium Brewing Company (U.S.), Joseph James Brewing Company, Inc.(U.S.), Brewery Ommegang (U.S.), Lindemans Brewery (Belgium), All Saints Brewing Company (U.S.), Lost Coast Brewery (U.S.), Shipyard Brewing Company (U.S.), and Magic Hat Brewing Company (U.S.).
Global Fruit Beer Market –Segmentations
MRFR has segmented its analysis into three key dynamics for an easy grasp;
By Flavors : Peach, Raspberry, Cherry, Apricot, and Apple among others.
By Distribution Channels : Store Based (supermarket, departmental store, bars and restaurants) and Non-Store Based (e-commerce website).
By Regions : North America, Europe, APAC and the Rest-of-the-World.
Global Fruit Beer Market -Geographical Analysis
Continuing with its dominance, the fruit beer market by application in the European region is expected to surge, witnessing the high consumption of the product. Factors such as high per capita income increasing health-eccentric populace coupled with the influence of media industry impact the regional market growth positively. Furthermore, relaxation in beer production regulations is expected to support the region to create a larger revenue pocket in the global fruit beer industry size.
Whereas accounting for the second largest for the fruit beer market size, the North American region is surging with the increasing contributions from the countries such as the U.S. and Canada. Factors supporting the market growth include the high per capita income alongside the growing trend of coupling the health benefits and pleasure together.
While attributing to the improving economy in some of the APAC countries like India China, the fruit Beer market trends in the Asia Pacific is witnessing exponential growth. Increasing consumption of the product in developing countries is another key factor driving the growth in the regional market.
Industry/ Innovation/ Related News:
October 11, 2018 – Saint Louis Brewery (US) extends its Schlafly brand offering, introducing a fruity alternative to traditional winter brews - Merry Berry Ale to the market. Merry Berry Ale pours red and features blackberry, raspberry, and blueberry with undertones of lemon and vanilla.
October 10, 2018 – Rogue Ales Spirits (US), a chain offering handcrafted beers introduced Counter Currant, a ground to glass beer inspired by black currants grown at Rogue Farms in Independence, Oregon. Pouring deep purple, Counter Currant is light-bodied fruit ale with rich flavors of black currant and a dry, tart finish. The new fruit beer will be available in the market from November 2018 through February 2019.
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