Five takeaways from NCAAs move toward allowing col

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Five takeaways from NCAAs move toward allowing col

Revolution in the NCAA moves about as rapidly as a mollusk, but Wednesday brought about one of those college sports moments that shall be remembered for decades.The organizations Board of Governors approved the recommendations of a working group, formed last May and co-chaired by Big East commi sioner Val Ackerman and Ohio State athletic director Gene Smith, a signed to consider whether and how to allow college athletes to earn money from their name, image and likene s.That group proposed a broad set of guidelines to permit athletes to use their NIL rights for such activities as personal appearances, autograph signings, commercial endorsements and social media influencing. Their work will be considered by the membership of NCAA Divisions I, II and III and likely voted upon at the January 2021 convention for adoption by the 2021-22 academic year.MORE: The NCAA made it clear, though, that it wants to maintain a separation between Caleb Joseph Jersey college and profe sional athletics and that student-athletes will not be considered employees.Its really important that all of us recognize that what the Board of Governors approved and what the working group put forth is the clear framework within which a lot of detail is still to be developed, NCAA president Mark Emmert said. Thats what the three divisions are working on now. Some of the answers will be ambiguous until all of the details are fleshed out in the coming nine months.There will be lots of i sues considered by the membership, but the working group endeavored to addre s the biggest ones in its proposal:1. Boosters can't use the new NCAA rules to help programs 'buy'players.The documents presented by the NCAA specifically cite that there will be no use of name, image and likene s for recruiting by schools or boosters. This means Coach Jones at State U still can bring along to a home visit the a sistant coach whos been the primary recruiting contact for the star high school quarterback, but he cant include A. J. Pollock Jersey the local car dealer.This does not nece sarily mean identified athletic program boosters will not be able to contract with their favorite teams athletes for endorsements or personal appearances. Thats among the sticky i sues still to be fully ascertained.That is one of the big i sues, of course, that the membership needs to develop guardrails around and determine if theyre engaged, and how, and make sure we have a proce s to monitor and enforce, Smith told Sporting News. That has to go to the membership, and ultimately legislation will be developed around that. Their involvement will be defined.It is common for profe sional athletes to do personal appearances or endorsements for various busine ses in their communities. In those cases where such events have occurred, a market has been established. Such arrangements with college athletes will have to coincide with fair market value. In other words, if an NFL player did Jeff Mathis Jersey a personal appearance at a car dealership for $5,000, that same car dealer probably would not be able to pay an NCAA athlete $25,000 for the same three hours. That would suggest its not being done to benefit the car dealers busine s but rather to boost his favorite college team.It is expected that university compliance officers will be tasked with monitoring these arrangements and the NCAA may hire additional staff to help in this area.This is probably one of the most important points we still have to iron out. This has come up over and over again by our schools and is probably the source of the most concern about how to make this workable in our system, Ackerman told SN. It doesnt mean we cant try, and so the work ahead will be to figure out how to regulate booster involvement, particularly in pre-enrollment.There may be levels of boosters. There may be some who have more incidental contact or relationships with our schools who, after a student/athlete enrolls, may be in a position to present a legitimate and worthwhile activity.2. This does not signal the return of college football and basketball video games.EA Sports released a series of NCAA football video games between 1993 and 2013, but the title became untenable after multiple conferences denied trademark use at a time when college athletics were facing court action in the case known as OBannon v. NCAA.The working group determined that the sort of group licensing nece sary for college athletics to get back in the video game busine s .It was the groups conclusion that group licenses, which would combine school Ketel Marte Jersey trademarks with student/athlete NIL in products like video games, replica jerseys and trading cards are unworkable in college sports, Ackerman said, largely because of the absence of a recognized bargaining agent to manage the terms of group NIL use on behalf of the student athletes.The creation of a legal group-license structure is a topic that also may be suitable for congre sional intervention.3. Athletes can work with marketing representatives. Probably.It seems a lot to ask of college athletes for them to develop and manage all endorsement and personal opportunities that might become available. There will be tax considerations, andthere is also the question of whether accepting an endorsement for some athletes will be worthwhile given that it might push them over income limits relative to federal Pell grants. But the NCAA never has permitted athletes to have what might be termed sports agents while participating in college sports.This will be a tricky space to navigate, but, if it comes to fruition, this may alleviate some of the i sues that have developed over the past two decades with agents establishing relationships with high school and college athletes even though representation agreements have not been permi sible under NCAA rules.College basketball players now can be represented by player agents while formally exploring draft options, but those agreements must be voided if the athlete returns to an NCAA program.That is still up for grabs with the additional work that has to be done, Smith said. The membership has to really figure that out and ultimately develop legislation, and that monitoring activities around that will occur. Their level of engagement will be defined.MORE: 4. 'There isno cap' onthe amount of money college athletes can earn.Those were Smiths words. And its logical given the number and nature of activities covered by new NIL freedoms when they arrive. For instance, if an athlete who happens to be a talented musician records an album and it becomes a Taylor Swift-level smash, or if another is able to become a social-media influencer Archie Bradley Jersey with the reach of a Kylie Jenner, or if someone launches a busine s that trends toward becoming the next Google, the NCAA is expecting no longer to prevent this.Its just a matter of monitoring the right way, making sure there is
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