There are 2 main types of https://call-tracking.org/ call tracking: static (or, as it is also called, classic) and dynamic call tracking.

Now let's take a closer look at each: in static call tracking, phone numbers are assigned to advertising channels according to the principle: each source has its own number.

For example: visitors from contextual advertising see a phone number ending in 01, users who switched from organic search results to 02, and from advertising on social networks to 03.

For small companies, this type of call tracking is quite suitable, since it is much cheaper than dynamic and allows you to make an initial analysis, but this data is not enough for serious analytics.

The essence of dynamic call tracking is that each user who lands on your site receives a unique phone number.

This number will be assigned only to this user while he is on your site. As soon as the user makes a call to the above number, the system compares this call with the user's history and adds the traffic source from which the user came to the site to the call report.

Depending on the volume of traffic, a different number of phone numbers are allocated on the site, so this type of call tracking will cost much more than static one. But at the same time, it will provide the necessary detail to analyze the effectiveness of all your channels.

In addition to the used advertising channels and search queries, you will also be able to see:

the pages of the site that the user viewed before the call;
data on the time between calls;
channels that returned the user to the site after the first visit;
products that the site visitor was still interested in

Visit other useful sites such as leadmanagement.reviews and start increasing your knowledge in this area