Market overview
Rice bran oil is an oil that is extracted from the bran/husk that surrounds each kernel of rice. This oil has a mild flavour and taste and is versatile in lots of cooking applications. It contains a balanced amount of monounsaturated, polyunsaturated and saturated fats for which it is considered as a heart-friendly oil. It maintains a nutritive quality at high temperatures owing to which it is used for stir-frying or deep frying.
According to the World Health Organization (WHO) and the American Heart Association, approval is likely to favour rice bran oil. It is used as food ingredients in bakery products with a ratio up to 20%. The oil products include biscuits, cakes, cookies, bread and pizza. It improves the taste and chewing of the bakery products with the advantage of price reduction and has health benefits of lowering cholesterol level.
The global rice bran oil market size report indicates the increased demand for rice bran oil that is driven by the rising health consciousness among the consumers followed by the inclination towards the use of nutritional and fat-free food items. The investment and collaborations by the key players of rice bran oil is expanding the product penetration in the developing economies. Other factors are also responsible for the growth of the market such as the regulatory bodies that are favouring the consumption of rice bran oil.
Market segmentation
There has been an increasing demand for the trans fat-free oils, along with the rising consumer health-consciousness that is driving the market segmentation. The global market has been segmented based on the packaging type, category, distribution channel and region. On the basis of category, the global rice bran oil market can be split into:
- Organic
- Conventional
Based on the packaging type, the global rice bran oil market has been classified into:
- Pouches
- Bottles
- Others
And based on the distribution channel, the global product market can be divided into:
- Non-store based
- Store based
And the store based segment can be subdivided into:
- Convenience stores
- Supermarkets and hypermarkets
- Others
Regional analysis
The global rice bran oil market is expected to dominate the market during the forecast period in regards to the four key regions that include Europe, North America, Asia-Pacific, and the Rest of the World. The North American rice bran oil industry can be split into countries of Canada, US, and Mexico. The European rice bran oil market has been classified into the countries of Germany, France, Italy, Spain, UK, and the Rest of Europe. The rice bran oil market of Asia-Pacific can be classified into India, China, Japan, Australia, and New Zealand and the rest of Asia-Pacific. The other regions in the rest of the World includes South America, Middle East and Africa.
Industry news
Increased washing has skin feel dry, tight, and even cracked. Hannah Parypa has launched a new solution called Parypa. The company that owns the product has been promoting its benefits suggesting that homemaking soap can help a lot. Such soaps contain no harmful chemicals and use rice bran oil.
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