Market Insights

Gluten is a protein found in wheat, barley, rye, oats, and other grains. It is most prominent in wheat however and is often the first item identified in association with gluten. The demand for gluten-free food is on the rise and is expected to witness consistent growth over the forecast period. Market Research Future has revealed several key fact and figures along with intelligent forecasting in its report on the global gluten-free bakery market for the forecast period from 2017 to 2023.

Gluten-free diets are recommended primarily for those with celiac's disease, gluten sensitivity, and wheat allergies. For other, gluten has absolutely no ill-effects. However, it is a widespread notion that gluten-free options are a healthier option as compared to their counterparts. This notion is likely due to the use of certain healthy substitutes to wheat and barley which are generally carbohydrate heavy. Bakery and confectionery food products are among the most popular and pervasive food items where gluten is commonly found. As such, the demand for gluten-free options in this sector has resulted in the expansion of the gluten-free bakery market. Increasing awareness regarding gluten sensitivities and allergies have prompted consumers to get timely check-ups in case of allergic reactions. Moreover, many market players are entering the competitive landscape of the market and are developing a wide number of innovative products so that discerning consumers can have gluten-free bakery options against almost every conventionally available bakery item.

Gluten-free bakery items tend to be more expensive than their traditional counterparts, due to the higher price of the substitutes. This makes these food products somewhat unaffordable. However, the market also has plenty of opportunity with regards to new product lines and ongoing development of cheaper alternatives.

Market Segmentation

MRFR's segmental analysis of the global gluten-free bakery market has been segmented on the basis of ingredients, product type, distribution channel, and others. Ingredients used in the gluten-free bakery products have been segmented into main ingredients and other ingredients. The main ingredients segment is further segmented into rice, corn, buckwheat, quinoa, and others. Meanwhile, the other ingredients segment is further segmented into hydrocolloid, protein source, and flavor.

Product types of gluten-free bakery products have been segmented into bread, rolls buns, cakes cheesecakes, muffins cupcakes, cookies biscuits, doughnuts, sandwiches wraps, dough ready mixes, and others. Distribution channels through which the sales of gluten-free bakery products are made include store-based and non-store based.

Regional segmentation divides the global market into North America, Europe, Asia Pacific, and the Rest of the World.

Regional Analysis

Europe accounts for the market segment with the largest global gluten-free bakery market share. The region has a high incidence of celiac's diseases. Moreover, the region has a rich tradition of bakery products for which there is a huge demand for gluten-free versions. The region has several important market players who have launched innovative gluten-free bakery products. Meanwhile, the North American market follows Europe in terms of size and is a significant regional market. The region has the notion that gluten-free options are healthier, thus driving a diet trend among health-conscious consumers toward the consumptions of gluten-free food items. Moreover, the region is witnessing growth in occurrences of gluten sensitivities. The presence of a large FB sector with several market players looking to tap into the opportunity present in the region will likely lead to massive growth for the global gluten-free bakery market.

Key Players

Noted market players have been extensively profiled in MRFRs report and include Freedom Foods, Hero Group Ag, Hain Celestial Group, General Mills, Inc., Enjoy life Foods, Dr. schär ltd., and Blue Diamond Growers.

Latest Industry News

• Village Bakery recently announced its upcoming USD 15.58 Mn gluten-free factory which is expected to assist in the company's entry into the market with its Gluten Freedom range.
• Cookie Connection, a gluten-free bakery in New York, U.S.A is expanding to a larger space to accommodate the high demand they have witnessed with increased wholesale sales.

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