The character has appeared in numerous commercials before 2K MT, Jake from State Farm has returned in the NBA 2K22 cameo. Completely motion-captured by the original actor Jake introduces new players to his community wearing the State Farm uniform that he calls "drip".

In addition, the State Farm store also offers more branded cosmetics, with merchandise starting from 15,000 VC priced at PS3.99/$4.99 in real money. Finding the whole interaction and the entire experience to be bizarre, fans have been on social media to ridicule 2k's explicit forced advertisement.

Prior to this, 2K has included ad products not associated with the NBA and received huge criticism because of its non-skippable advertising in NBA 2K20 and exploitive behavior. Aficionados of the franchise may not be impressed by this fresh State of the Farm insurance advertisement, however.

The series is famous by its numerous microtransactions such as randomly generated loot boxes. NBA 2K22 may include more advertisements than ever before However, some missions also require players to meet milestones with real brands.

It is believed that the NBA 2K franchise grew its popularity by once centering its content around creating a top-notch basketball experience for its fans. Sadly, 2K Sports has inundated each title of the collection with ever more ads Buy NBA 2K22 MT. Although advertisements do impact an overall gaming experience they're deemed optional and players who are seeking an exciting new sport will be able to revisit 2K's regular series and enjoy NBA 2k22.