Market Overview

The global alternative sweeteners market is expected to exhibit a strong 5.2% CAGR over the forecast period from 2019 to 2024, according to the latest research report from Market Research Future (MRFR). The global alternative sweeteners market is primarily driven by the growing demand for sweeteners that do not contribute to the glycemic index of the diet and is likely to exhibit robust growth over the forecast period due to the growing demand from all over the world. MRFR’s new report provides a comprehensive overview of the global alternative sweeteners market by detailing the impact of various major drivers and restraints on the market. The key economic factors affecting the global alternative sweeteners market are profiled in the report. Historical figures regarding the global alternative sweeteners market are also provided in the report to provide readers with a complete overview of the market’s growth trajectory over the historical review period.

Alternative sweeteners are sweeteners made from unconventional sources such as the stevia plant, as well as through synthetic processes. Alternative sweeteners are characterized by having a lower glycemic load than conventional sugar, which allows consumers to eat alternative sweeteners without worrying about the adverse consequences of excessive sugar consumption. The sweetness in alternative sweeteners is provided by chemicals that do not have the same effect on the human body as conventional sugar, which is most fructose and glucose. Other sugar molecules, especially ones that are not digested inside the body or comprise a lower glycemic load, are used in alternative sweeteners market. Substances such as stevia are not absorbed at all in the body, but still provide sweetness in terms of taste.

Such substances are finding increasing demand across the world due to the increasing awareness about the adverse effects of excessive sugar consumption. Sugar consumption is strongly linked to the development of obesity, diabetes, heart conditions, and others, including neurodegenerative diseases and arthritis. This has led to an increasing demand for sweeteners that provide the sweetness of sugar without providing any of the adverse health effects. This has been a major driver for the global alternative sweeteners market. Growing commercialization of alternative sweeteners and their increasing availability in conventional distribution channels such as supermarkets is also likely to be a major driver for the global alternative sweeteners market over the forecast period.

Segmental Analysis

The global alternative sweeteners market is segmented on the basis of product type, application, and region.

The global alternative sweeteners market is bifurcated by product type into synthetic and natural. The synthetic alternative sweeteners segment is further sub-segmented into aspartame, acesulfame-K, sucralose, saccharin, and others. The natural segment includes stevia, sorbitol, xylitol, erythritol, and others.

By application, the global alternative sweeteners market is segmented into food and beverages, pharmaceuticals and nutraceuticals, animal feed, and others. The food and beverage segment is further sub-segmented into bakery and confectionery products, beverages, sweet and savory snacks, dairy and frozen desserts, and others.

Regional Analysis

North America holds the largest share in the global new sweeteners on the market, followed by Asia Pacific. The increasing demand for processed foods in these two regions is likely to remain a major driver for the global alternative sweetener market.

Competitive Analysis:

Leading players in the global alternative sweeteners market include Sunwin Stevia International, A.B. Enterprise, Niutang Changhai Food Additives Co. Ltd., Azucares Prieto, Denk Ingredients, JJD Enterprise, Associated British Foods plc, Roquette Freres S.A., Ingredion Incorporated, Macandrews Forbes Inc., Cargill Inc., Tate Lyle plc, DuPont Nutrition Health, Hill Pharmaceutical Co. Ltd., and Archer Daniels Midland Company. Leading players in the market are likely to focus on the commercialization of sweetener products in the coming years. Public awareness regarding alternative sweeteners is still lacking to some degree, which has led to companies picking up some of the slack when it comes to making people aware of alternatives to sugar.

In September 2019, PureCircle, a leading producer of stevia products, received a Chinese patent for increasing the production of next-generation Reb M stevia leaf sweetener.

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