According to the MRFR report, the global market for sleepwear is projected to display a healthy growth rate of over 9% during the review timeframe. Furthermore, the market is projected to attain a valuation of over USD 18.5 Billion by the end of 2027.

Sleepwear refers to an outfit meant to be worn while dozing. The global sleepwear market has recorded enormous growth in recent times. The growth of the sleepwear market is ascribed mainly to the dynamic style and its impact on customers worldwide. Consumers are anxious to get a handle on imminent patterns and show their chic way of life. The constant competition to implement the changing style is projected to impact the market's growth positively. The growing trend of sustainable clothing is another crucial aspect likely to propel the market's growth over the assessment era. Furthermore, the factors such as relocation from rustic to metropolitan regions, robust financial development, and solid cross-limit exchanges of sleepwear across the emerging nations are projected to boost the global sleepwear market's growth over the assessment era.

Segment Analysis

The global market for sleepwear has been fragmented into numerous segments based on end-user, distribution channel, and region.

Based on end-user, the global market for sleepwear is split into kids, women, and men.

The global sleepwear market is divided into discount stores, hypermarket/supermarket, online, and others based on the distribution channel.

Regional Analysis

The global sleepwear market size is analyzed across several regions, including North America, South America, Europe, Asia-Pacific, and the Middle East Africa.

The MRFR report suggests that the European region is projected to hold the top position in the global sleepwear market over the forecasted timeframe. The regional market's growth is attributed to the surge in disposable income and improvement in economic conditions across the region.

The North American regional market for sleepwear is projected to grow substantially due to preference for different types of sleepwear and strong distribution channels. 

The Asia-Pacific regional market is anticipated to register the highest growth over the forecast period. The growth of the regional market is attributed to the strong product innovation and rising number of bridal sleepwear buyers. Furthermore, the easy availability of raw materials is projected to boost the regional market's growth over the coming years.

Competitive Analysis

The global sleepwear market has an incredibly strong landscape. The players across the market are launching new and innovative designs and patterns to meet the growing demand for trendy sleepwear. Furthermore, owing to the exponential demand across the globe, the market players are adopting several growth policies such as mergers and partnerships. The global sleepwear market has prominent leaders such as Jockey International Inc. (U.S.), Hanky Panky Ltd. (U.S.), American Eagle Outfitters Inc. (U.S.), MAS Holdings Ltd. (Sri Lanka), PVH CORPORATION (U.S.), Hanesbrands Inc. (U.S.), Berkshire Hathaway Inc. (U.S.), L Brands Inc. (U.S.), Chantelle Group (France), Triumph International Holding GmBH (Germany), and several others.

Recent Developments

• November 2021- Delta Galilhas announced a licensing agreement with Polo Ralph Lauren for women's intimates and sleepwear as Israel-based apparel and innerwear manufacturer Tel Aviv pursues to bolster its position in the global market. Isaac Dabah, Delta Galil's chief govt officer, said that the deal signifies a big addition to our licensing portfolio. The company is excited to work with such an iconic and timeless model. He further added that the deal marks another crucial stance in the company's progress technique of partnering with leading global manufacturers and comes on the heels of the company's latest world licensing agreements with Wolford and Adidas.

• February 2021 – an adaptive lingerie brand designed for disabled women, Intimately, has disclosed the launch with a USD1M seed round investment led by Venrex and the first-ever investment by the British Fashion Council.

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