"We are changing the Pro Bowl for Madden nfl 21 coins fans everywhere and bringing another amazing NFL experience to life in the way just Madden NFL can," added Chris Bruzzo, EA's EVP of marketing. "We are excited to work closely together with the NFL, our long-time partner, to maneuver the Pro Bowl into the digital fields of Madden NFL and be part of the first high-profile sporting event to go virtual. Our community is hungry for much more interactive adventures, thus we are always working to make more chances to bring them nearer to the sports they love."
Famous writer EA is no stranger to controversy. Whether it's ads in UFC 4 or even review bombing of the hottest Madden NFL game, the company is often the target of gamers' ire. EA's most up-to-date controversy, dubbed #EAGATE on Twitter, is wrapped up in the continuing controversy around loot boxes, especially from the supreme Team mode in FIFA 21. Ultimate Team is a style that looks across EA's suite of sports games.
It mixes elements of dream sports-style team direction together with the deck-building of a classic card game. The loot box element comes from packs which players may buy to boost their teams. Those microtransactions make Ultimate Team the most rewarding mode in EA's sports games.
On the one hand, it's easy to write off this for anyone without skin in the sport. If someone's already spending thousands of dollars launching packs, why should not they go straight to the source and get the players that they need? However, for cheap Mut 21 coins the players that are busy in Ultimate Team, it feels like a betrayal.