WHY Keywords are important in seo??

Your website's ranking in search engine results pages (SERPs) is determined by a variety of factors. Among these are the keywords you use on your website and in your content.

When potential customers search for products or services like yours, they typically use keywords or phrases. If you want your website to appear in the results for those searches, you need to use those same keywords on your website.

This doesn't mean, however, that you should stuff your content with keywords. Not only is this considered "keyword stuffing" and can result in search engine penalties, but it will also turn off your readers. A better approach is to use keywords thoughtfully and sparingly, making sure they're always relevant to the content.

In addition to using keywords throughout your website's content, you can also target a specific audience by using what are called "long-tail keywords." Long-tail keywords are longer, more specific phrases that are less common than shorter, more general keywords. Because they're less common, they're often less competitive, which means they may be easier for you to rank for.

For example, if you sell handmade jewelry, a long-tail keyword you might target could be "handmade sterling silver necklace." This is more specific than just "sterling silver necklace," so it's likely to be less competitive. And because it's more specific, it's also more likely to be the phrase that potential customers are actually searching for.

Remember, your goal is to make it easy for potential customers to find you online. Using keywords thoughtfully and strategically can help you do just that.