Pricing raffle tickets can be tricky, as you want to balance affordability for participants with the need to generate sufficient revenue. However, there are a few guidelines that can help.

First, you need to understand your audience. This can be done through market research or by talking to potential ticket buyers.

How Much Should I Charge?

A raffle is a great way to raise money for a charity event or school function, but the key to success often lies in clever ticket pricing strategies. The right combination of prize allure and accessibility can boost ticket sales and create an event that leaves a lasting impression on your community.

If you’re looking to maximise your ticket sale numbers, consider implementing a tiered pricing structure. This approach involves offering a range of ticket prices, each indicative of different levels of entry into the raffle, with the highest prices signifying exclusive prizes and benefits.

Another strategy is to promote your event early and frequently on social media, and through email marketing. This can help to build brand awareness, especially if you have a dedicated fundraising team managing these activities for your organisation.

How Many Tickets Should I Sell?

When you're estimating how many tickets to sell, remember that it's important to factor in your audience's average disposable income. For example, you wouldn't want to sell $100 raffle tickets to a group of people who typically don't have that much money in their pockets.

In addition, you should take into account what has worked in the past and let this guide your decisions for the future. Don't be afraid to experiment a bit, but be sure to keep track of how your past raffles have performed so that you can compare the results.

To maximise ticket sales, you should assemble a team of enthusiastic volunteers to staff your sales stations. Each station should be clearly marked with a price chart and information about the prizes, when the drawing will take place and the location of the venue. Incentives from local businesses that align with the cause of your event can help drive ticket sales as well.

Who Should I Sell the Tickets To?

The success of your raffle depends on the perfect combination of price, prize allure, and accessibility. When the stars align, ticket sales and participation soar.

Whether you have a dedicated team of ticket sellers or volunteers, set up a table display at your event or school to promote the raffle, and clearly indicate how much tickets cost (usually $1 each) and when the drawing will take place. Be sure to have a secure, visible receptacle like a fishbowl or large jar to hold ticket stubs and a pen for people to write their names.

You can spread the word using message boards, posters in schools and local businesses, social media, and a digital ticketing platform. This allows you to reach a wider audience and creates an engaging, interactive experience that will elevate your raffle. The right tools can also unlock your fundraising potential. Contact us to learn how PayBee can help you sell your tickets online.

Do I Need a Prize?

If your fundraiser’s ideal net proceeds minus its costs are higher than the cost of prizes, you might not need to include a prize. However, a prize often increases the appeal of your raffle and can increase ticket sales as well.

The prize doesn’t have to be large to attract buyers, but it must be a good value. People buy tickets because they believe there is a chance that they will win something of value and can use or resell the item.

Keep in mind that ticket buyers may not be familiar with your nonprofit organization. To help foster a connection between the buyer and your nonprofit, make sure to promote the event with posters or flyers that highlight key details about your fundraiser. You can also have the tickets numbered and perforated, which can add to your printing costs but is necessary for the integrity of your raffle. Then, reach out to local businesses and community leaders for promotional support.