The Big 12's widely criticized unanimous decision this week not to expand might not have been exactly unanimous, and the conference instructed members on how they should and shouldn Matt Andriese Jersey 't comment, , citing an internal conference memo it obtained.In the wake of Monday's announcement, the conference distributed thememo,more than 700 words long, that offered several do's and don'ts for officials from member schools to follow.The conference appeared to want to put forward a unified front, perhaps because what was characterized as a unanimous decision by conference commi sion Bob Bowlsby andits board of directors was, according to ESPN, someschools ultimately agreeing to go along with the no-expansionplan "when it became obvious the conference would not reach the supermajority needed to expand."MORE: The 15-month proce s that Andrew Kittredge Jersey ended with a do-nothing result immediatelybecame fodder for media criticism.Perhaps that's why the talking-points memo's first two items instructed school officials to "Indicate the Board arrived at a 'Unanimous Consensus'"and say "the Board was unanimous in its desire and commitment to stay at 10 members."Interestingly, among the don'ts: Instructions not to quote Oklahoma president David Boren, who during the expansion study called the Big Colin Poche Jersey 12 "psychologically disadvantaged" by having only 10 members and no football championship game.The do's and don'ts, according to the memo:Do: Indicate the Board arrived at a "Unanimous Consensus." (Say)the Board was unanimous in its desire and commitment C. J. Cron Jersey to stay at 10 members.Refer to the conference as equal to our peer group.Revenue alone does not win championships.We are not going to publicly discu s consideration details.We were exhaustive in our research.We have the most competitive competition model in college sports.Refer to 2024-25 as an opportunity to explore the media landscape and how to use new technologies to deliver content to our fans.The sunset of our Grant of Rights agreements allows the Conference to be in an active marketplace.Expansion is no longer an active agenda item.Don't:Say we are at a competitive disadvantage.Say revenue determines strength.Say expansion is dilutive.Say candidates were not deemed Power 5 worthy.Refer to any specific expansion candidate/school by name.Indicate that TV Nathan Eovaldi Jersey influenced decision. (Say)we are psychologically disadvantaged.Discu s 2024-25 as a grant of rights i sues.